EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch | CardMill
Description
What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting?
You get CardMill, a revolutionary scanner and sorter that just raised over $2 million on Kickstarter.
In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year.
You'll discover:
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The marketing strategy that helped Jonathan attract 4,000+ backers
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The surprising role authenticity played in his success
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How he kept his community engaged leading up to launch
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What it feels like to smash a funding goal in just 24 minutes
If you've ever thought about launching your own campaign—or if you just love trading card games—you won't want to miss this one.
Resources and Tools Mentioned:
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Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
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CardMill™ - A TCG scanner and sorter for players/collectors on Kickstarter
United States
